![]() After analysing this information, all the major decisions concerning the offering can be taken to ensure their reliability. must be answered while conducting the market research. ![]() Questions regarding what the consumers want, in what quantity and price, at what time and place, etc. For this, market research needs to be conducted to gather information about the preferences of the target consumers. Thus, the business needs to be familiar with these needs of the customer in the first place so as to meet their expectations. Satisfying the needs and wants of the customer is critical to the survival of any business.
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